Existing products

Existing products

We looked at these music videos and got some ideas of shots;

Avril Lavigne - Nobody's home
Good Charlotte – Predictable
Hey Monday – Candles
Green Day - Wake me up when September ends
Linkin Park – Numb
Linkin Park - Crawling

Clothing

Clothing ideas

A few existing bands



What is the song

The song

• It was released on October 21, 2005 as the second single from their debut album, All We Know Is Falling.
• The song was written by Hayley Williams and Josh Farro.
• It failed to chart in the United States, however, it was released in Kerrang!s "Class of '06" compilation CD, calling it one of the best rock tracks of that year.

The meaning

•  The song is about the fact that love is taken for granted, and how most relationships are in emergency status. It is also about Williams' witnessing her parents' argument and failing marriage as a child.
• During an interview with the February 2008 edition of Alternative Press, Williams said, "I remember actually walking out the door with my mom that night and standing in between my parents and screaming "Shut up! Shut up! Shut up!"

What is the genre

The genre

• Paramore's music has generally been regarded as "emo“ and "pop punk". A fusion music genre that combines elements of punk rock with pop music.
• Alternative rock which typically merges pop melodies with speedy punk tempos, chord changes and loud guitars.
• Contemporary pop punk bands as having "a radio friendly sheen to their music, but still maintaining much of the speed and attitude of classic punk rock".

The audience

• Paramore's target audience are teenagers that like rock music although some may criticise that they do not make 'proper' rock music as it has a pop/rock feel to it.
• Female, 13-24 years
• Male, 13-17 years
• Worldwide

Who is Paramore

Paramore the band

• Paramore is an American rock band from Franklin, Tennessee, formed in 2004. The band currently consists of lead vocalist Hayley Williams, bassist Jeremy Davis, and guitarist Taylor York.
• The group released its debut album All We Know Is Falling in 2005, and its second album Riot! in 2007.
• "The band isn't just a short pop-punk girl with red hair and a spunky attitude. Their music is like them, it's aged differently. It's sped up, and slowed down. It's emo without being whiny, or bratty. Almost a very literal anti-Avril Lavigne.“ - Joshua Martin.
• Alternative Press magazine had commented that the band was "young sounding", while consistently being "honest.” Paramore's first album All We Know is Falling had an arguably more "formulaic pop punk" sound that was "delivered particularly well"[and the combination of the two had created a "refined rock infused pop/punk album."The band's second release, Riot! was said to explore a 'diverse range of styles," however, not straying far from "their signature sound."

The song we have chose is Emergency by Paramore.

We have decided to choose a song performed by the band Paramore, as their genre of music was in an area that majority of the group were particularly unfamiliar with and therefore challenging us as a group and it would also improve our researching skills because we would have to do a lot of research into the rock/emo/alternative rock genre in order to understand the conventions of that specific genre.

Choosing the song

Our pitches should contain the following;

·         Identification of the target audience.

·         Story board ideas.

·         Location ideas with scouting images.

·         Full casting list.

·         Mood boards.

·         Ancillary task for each candidate.

·         Production Schedule.

·         Allocation of roles.

  

Here are four songs we watched and listened to while deciding what song we wanted to do;

Jessie J - Who you are 

  

Paramore - Emergency 

Demi Lovato - Skyscarper

Aly & Aj - Potential breakup song

The brief

Create a promotion package for the release of an album, to include a music promo video, together with two of the following three options:

a website homepage for the band;

a cover for its release as part of a digipak (CD/DVD package);

a magazine advertisement for the digipak (CD/DVD package).